Senior Manager- Digital Marketing & Growth

Senior Manager- Digital Marketing & Growth

Seniority Private Limited A retail Online destination for Senior Citizens
On Site - PUNE, Maharashtra, India June 25, 2020 - September 23, 2020 Not Disclosed
Per Month Full Time

Seniority Private Limited

A retail Online destination for Senior Citizens

·     Identify opportunities, design experiments, prioritize team resources, develop campaign strategy, oversee execution and analyze results

·     Responsible for strategy formulation, revenue growth & ROI of all digital marketing platforms including Social Media, Search Engine Marketing (Google & Bing), Marketing Automation (CRM Marketing), Reseller, Affiliate, Programmatic, Email and SMS platforms

·     Adopt an insight-led, customer-first approach to the development of customer acquisition & retention strategies across paid channels

·       Drive best practices and executional excellence. Strategize integrated marketing campaigns & drive insights by leveraging data and analytics to successfully meet targets. Develop & measure key business metrics including customer acquisition, customer retention, conversion rates & engagement

·     Leverage marketing analytics to drive marketing strategy and improve website engagement metrics, customer acquisition and retention rates. Track CPS, LTV, Category Metrics, Channel Acquisition Costs, Repurchase Rates, Repeat Rates & other key metrics to determine overall strategy

·     Work closely with the sourcing & operation teams in planning inventory to ensure sufficiency and reduce non-selling inventory to bring down marketing costs

·      Co-ordinate with product, engineering and content teams for key marketing requirements and enhancements

Experience Required: 3-5 Years

Job Location: On Site

Job Country: India

Job State: Maharashtra

Job City: PUNE

Job Zip Code: 411001

Job Type: Full Time

Job Category: Digital Marketing

Job Application: jibi@seniority.in

Salary: Not Disclosed

Company Name: Seniority Private Limited

Company Website: https://www.seniority.in/

Company Tagline: A retail Online destination for Senior Citizens

Company Video: https://www.youtube.com/watch?v=v4lR_Ec2vFk&list=PLUSH2rX-ibGTVNu-dG7IqzUIhx2O53AYO&index=12


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